Our Strategy

Our Plan is to create a diversified portfolio of businesses in different fields and industries. In today’s world, being resilient is the key to success, and we believe in the potential opportunities that the market is providing for us and that we must grab in order to grow our business. In doing so, we are very proud of our Egyptian heritage and the culture that comes from a long history, holding our family together and fueling our willingness and ambition to become bigger following the successes that our ancestors – the Pharaos – left for us. As modern Egyptians, we are keen on modernizing the way we do business and understanding the global business environment, without losing our identity. We work to improve the future,

with the glorious past in the heart of what we are doing, driving us to aim for new horizons.

We work with a growth mindset whereby we believe that there will always be an evolution for our business. We believe that we must keep growing and learning every day.

We are also keen on making sure that we can make a difference, however small it is, every day so that in months and in years all our new ideas come together to drive a bigger change.

It’s all about working hard, having a very high level of discipline, and an unmatched commitment that will bring us close to our dream.